Unifying online and in-store data for a regional retailer
Challenge
A regional retailer with both physical and online presence was running disconnected data systems — their e-commerce platform, in-store POS, and marketing tools had no shared view of the customer. Ad spend was being wasted targeting existing customers, and there was no way to measure true customer lifetime value.
Approach
We designed and delivered a customer data integration connecting the retailer's e-commerce platform, POS system, and marketing stack. This created a unified customer profile that informed both paid media targeting and email personalisation.
Outcome
42% reduction in cost-per-acquisition within 90 days. Unified customer data platform live within 12 weeks. Email revenue up 28% in the first quarter following launch.